首页即时动态 “2025设计上海：ASKO奢华家电，探未来奢居美学”

“2025设计上海：ASKO奢华家电，探未来奢居美学”

来源：家居百科时间：2025年06月09日 10:41

Design Shanghai 2025: ASKO's Sustainable Living Vision Design Shanghai 2025: ASKO's Sustainable Living Vision

From June 4th to 7th, the Design Shanghai 2025 exhibition took place at the Shanghai World Expo Exhibition and Convention Center, gathering top designers and brands from around the world to explore the limitless possibilities of future design. Among the highlights was the ASKO exhibit, themed "Natural Resonance," which made a stunning impression with its immersive experience.

Design Shanghai 2025 showcased ASKO's creative transformation of natural inspiration into design language. The brand's exceptional creativity allows the breath and rhythm of nature to flow through the product texture, highlighting its profound heritage and innovative vitality.

Natural and Humanistic Immersive Journey

Stepping into the ASKO exhibit, the theme "Natural Resonance" is immediately apparent. The space design eschews the cold industrial feel, using warm natural materials, moss landscapes, and forest-themed floral installations to create a serene and vibrant green space. This perfect blend of natural elements and industrial design offers not only a visual immersive experience but also subtly conveys ASKO's pursuit of a sustainable lifestyle.

Next to the ASKO Pro Home™ laundry room, the WANG FENG brand's "Blossom" dress, with its exquisite details and dynamic silhouette, perfectly echoes ASKO's pursuit of purity and attention to detail in product design, becoming a beautiful landscape that connects natural inspiration with high-end craftsmanship.

Pioneer Dialogue: Exploring the Future of Classic Design

Thought collisions spark infinite inspiration. During the exhibition, ASKO, in collaboration with IDEAT Ideal Home, held a design forum themed "Sensory Temporal Order, Refining Classic" at the venue. Industrial designer and neooold New things founder Chen Min and Pingyuan Design founder Wang Pingzhong engaged in in-depth dialogue.

The forum focused on the relationship between time, details, and sustainable design. Around the core issues of how to make users feel the "value of time" and how "classic design can cross cycles and remain evergreen," the two guests shared their unique insights and practical experiences, and expressed that they have learned a lot from ASKO's product concept.

This thought dialogue also revealed ASKO's design philosophy: true classics and luxury must be built on respect for time, the ultimate pursuit of details, and long-term responsibility for the environment.

6th June Evening: ASKO's Exceptional Design Night Party

The evening of June 5th, ASKO, in collaboration with IDEAT Ideal Home, launched the extraordinary design night party at the Shanghai ASKO House. Industry professionals including Yuan Zonglei, chief designer and partner of Shanghai MAXK Moke Interior Design Consulting Co., Ltd., Wang Pingzhong, founder of Shanghai Pingyuan Architectural Decoration Design Engineering Co., Ltd., Xu Ming, founder of Minghe Wenji, Chen Min, international pioneer industrial designer and founder of neooold New things, Li Ximi, founder of URBANCRAFT brand and Ximi Li Design, and Zhang Ye, founder of LZA Zhang Ye Architectural Office, gathered together.

Legacy of a Century: Leading Quality Life with Sustainable Concepts

Originating in 1918, the Scandinavian luxury home appliance brand ASKO has integrated minimalistism, practical functions, and humanistic care to bring high-quality and high-standard home appliances to consumers worldwide.

For a century, ASKO has been committed to environmental protection and sustainability. All ASKO product designs are designed for a lifespan of 20 years, and all parts weighing more than 50g are manufactured using high-grade environmentally friendly materials with recyclable labels. This design philosophy is not only reflected in the product itself but also runs through the brand's culture and values.

This year's stunning appearance of ASKO at Design Shanghai 2025 vividly demonstrates its exceptional ability to integrate minimalist design with sustainable concepts, and its relentless pursuit of a better life tomorrow, which is also a powerful definition and value leadership of future quality lifestyle.