2025潭洲展解析:唐姆辅材的长期主义与行业守界
Discover Tangmu Building Materials: Innovation in Auxiliary Materials
In the building materials industry, the auxiliary materials sector is often seen as a "hidden track" — not as eye-catching as tiles, bathtubs, and other main materials, but it directly determines the durability and safety of building quality. As a leading domestic auxiliary materials company, Tangmu Building Materials, with 27 years of focus and innovation, has not only witnessed the changes in the industry but has also redefined the value of auxiliary materials through technological innovation and continuous brand concept output. Although the Foshan Tanzhou Ceramic Exhibition has passed a month, Tangmu's strategic layout and product innovation showcased at the exhibition still provide a valuable development approach for the industry.
Intelligent Delivery: Redefining Industry Standards
For a long time, the construction of auxiliary materials has relied on workers' experience, lacking unified standards, leading to uneven construction quality and becoming a bottleneck for industry development. Tangmu has keenly sensed this pain point and launched the "intelligent delivery system," which integrates material selection, construction process, acceptance standards, and after-sales service into a closed-loop system through digital means. This system not only standardizes the construction methods but also empowers industrial workers through a mini-program platform to promote their skill upgrade.
Chen Ming, the Deputy General Manager of Tangmu, emphasized in an interview: "The carrier of craftsmanship is the worker, and the training platform is the necessary path for industrial upgrading." After the exhibition, Tangmu did not stop at the technical demonstration but accelerated the implementation of the i platform. It is reported that this year, Tangmu plans to train more than 100,000 bricklayers, a nearly 70% increase from last year. This initiative not only reflects Tangmu's responsibility to the industry but also demonstrates its determination to drive high-quality development through technology.
Brand Positioning: Focus on Auxiliary Materials, Collaborate with Main Materials
Tangmu's logo design is full of meaning — a small house divided by a golden section line, with 70% symbolizing the main material hard decoration and 30% representing the auxiliary material field. This visual language accurately conveys the core positioning of the brand: focusing on the auxiliary material track, supporting the performance of main materials with professional capabilities, rather than盲目 expansion.
In the building materials industry, which is prevalent with diversified expansion, Tangmu's "narrow and deep" path is particularly valuable. Chen Ming summarized his development philosophy with "the essence of the way is simplicity": "It is better to expand the cake together than to divide the cake." This philosophy is not only applicable to the company itself but also provides a reference for the healthy development of the entire auxiliary material industry.
"A good horse with a good saddle, Tangmu sticks to good bricks" is not only a brand slogan but also a condensation of its business logic. At the Tanzhou Exhibition, Tangmu did not chase the glory of the main material track but strengthened the synergistic value of auxiliary materials and main materials through technological innovation. For example, in response to the trend of "large and thin" rock slabs, Tangmu launched the top-level flexible adhesive to solve the main material adaptation problem; its innovative product "Tangmei Board" has overcome the industry's persistent problem of uneven subgrade. This strategy of main and auxiliary coexistence not only avoids direct competition with main material companies but also wins the long-term trust of partners through technical complementarity.
Green Concept: From Booth Design to Product Research and Development
The green plants at Tangmu's booth are not just for visual decoration but are a concrete expression of the brand's ecological concept. After the exhibition, these plants are moved to the company's office area for recycling, forming an "exhibition - planning - daily" environmental protection closed-loop, reflecting Tangmu's pragmatic attitude towards sustainable development.
This green concept is also reflected in product research and development. Tangmu insists that all tile adhesives and binders meet or exceed national standards and refuses non-standard products, promoting industry quality upgrade with a bottom-line thinking. Chen Ming emphasized: "The environmental friendliness of auxiliary materials directly affects the health of residents." In the context of the trend of green buildings, Tangmu's dual commitment to nature and quality has won it a market advantage.
Industry Empowerment: Technical Training and Humanistic Care
The "China Tangmu · Travel" national border driving activity is a concentrated manifestation of the brand's "soft power." This activity originated from Chairman Zhao Zhenlin's "patriotic feelings," aiming to gather the bricklayer group through offline walking, combining technical training and humanistic care to give the industrial upgrade a warmer core.
As the founder of the Tile Adhesive Technical Committee (TCT), Zhao Zhenlin always believes that "industry progress requires collective action." The significance of "China Tangmu · Travel" is to awaken the professional value recognition of practitioners in a "teaching by doing" way, and then promote the popularization of technical standards. This initiative with both technical and social nature demonstrates Tangmu's vision and responsibility as an industry leader.
Although the heat of the Tanzhou Exhibition has gradually subsided, Tangmu's adherence and innovation still has profound significance. In the浮躁 market environment, it reshapes industry rules with technical standardization, reconstructs product value with ecological concepts, and gathers industrial consensus with humanistic actions. This long-termist posture may be the key to the transformation of the auxiliary material field from "hidden" to "indispensable."
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