首页即时动态 HERMÈS联手TRECA崔佧，演绎法式生活美学午茶

HERMÈS联手TRECA崔佧，演绎法式生活美学午茶

来源：家居百科时间：2025年04月22日 14:37

Orange Light Agreement: TRECA崔佧 & HERMÈS爱马仕联名活动 Orange Light Agreement: TRECA崔佧 & HERMÈS爱马仕联名活动

On April 19, 2025, the French century-old luxury sleep brand TRECA崔佧 and the top luxury brand HERMÈS爱马仕 made their first collaboration, unveiling the "Orange Light Agreement · Dreaming of Paris" themed tea and perfume art experience event at the TRECA崔佧 flagship stores in Shanghai and Guangzhou. The partnership is based on the core concept of "five senses luxury", integrating TRECA崔佧's sleep art, HERMÈS爱马仕' olfactory aesthetics, and French life art, and launching the "perfume blending DIY" interactive experience activity, presenting a multi-sensory immersive feast for high-end consumers.

Cross-boundary Inspiration: Redefining the Art of Sleep and Life with Scent

As the official bed furniture brand of the French royal family, TRECA崔佧 has always adhered to the belief of "art in the bedroom", with its iconic natural materials and custom-made services symbolizing the quality of life of the global elite. HERMÈS爱马仕, with its spirit of "crafting eternity", has been continuously outputting classic works in the fields of perfume and clothing. This time, the two parties have integrated the sleep art of TRECA崔佧 and the perfume blending craft of HERMÈS爱马仕, with the theme of "scent" as the link, especially setting up a "perfume blending DIY" at the event, where guests can handpick and blend their own sleep aromatherapy inspired by the "cloud dream" bed feeling of TRECA崔佧, exploring the profound connection between olfaction and sleep art.

Immersive Experience: A Luxurious Moment of Five Senses

The event is divided into three major theme experiences, fully activating sensory experiences:

“Scent Retreat” Perfume Blending Banquet: Immersive Sleep Aroma Customization Experience

The spices used here are all carefully selected by TRECA崔佧, and participants can handpick and blend the spices according to their preferences under the guidance of professional perfume blending masters to create their own exclusive sleep aromatherapy. After finishing the blending, take this bottle of exclusive aromatherapy home and easily step into a sweet dream every night surrounded by the familiar aroma, enjoying the exclusive sleep care brought by TRECA崔佧.

“Taste Poem” Tea Party

A unique "taste poem" tea party is taking place, inspired by HERMÈS爱马仕' dreamy "Garden Secret" perfume series. While tasting these exquisite desserts, pair them with a cup of steaming coffee, where the taste of the coffee and the dessert complement each other, immersing the taste buds in the poetic world of HERMÈS “Garden Secret”, opening a wonderful afternoon tea time.

“Touch Dream Bed” Luxury TRECA床垫 Sleep Experience

TRECA床垫, with its almost rigorous selection standards, carefully selects materials worldwide to create unparalleled sleep experience. Royal baby alpaca, Alais Merino wool, Cashmere goat wool, natural silk and other natural materials are carefully crafted by TRECA craftsmen to create a unique texture.

Brand Message: Defining a New Paradigm of Luxury Life

Ms. Zhou Lili, General Manager of TRECA崔佧 Greater China Shanghai, said: "Scent is the carrier of memory, and TRECA崔佧, with its in-depth insight into sleep art, builds a unique bridge between dreams and reality with scent at this event, allowing each user to immerse themselves in the exclusive comfortable sleep atmosphere of TRECA, and embark on a relaxing sleep journey."

TRECA崔佧: Haute Couture in the Field of Sleep

Since 1922, TRECA崔佧 originated in France and was hailed as the "national treasure of France" by General de Gaulle, the first president of France. It is the only mattress brand in the French luxury industry and has been awarded the title of "French National Treasure" by the French government. TRECA崔佧 has cooperated with LV to hold a joint art exhibition and launched joint products, and has also launched the flagship product Augustin soft bed with the Louvre Museum, one of the world's four major museums, and held cross-border art exhibitions with the Paris Opera and the Palace of the Grand Trianon. It is also the designated mattress brand of high-end hotels such as the Palace of Versailles Hotel, the Red Berry Castle Hotel, and the French Château. TRECA崔佧 mattresses are used in the French Château, which is used to receive foreign guests. For a century, TRECA崔佧 has been committed to exquisite pure handcrafting, 1 person, 48 days, 30,000 needles; adhering to the excellent tradition of French Haute Couture and the cutting-edge green environmental protection concept, selecting a variety of natural precious materials such as cashmere goat wool, baby alpaca, baby camel wool, and Merino wool from all over the world, and cooperating with global luxury fabric suppliers such as Loro Piana, Armani Casa, Rubelli, and PIERRE FREY to meet the private customization needs of customers, and has been favored by political and business figures, and celebrities such as Putin and Sophie Marceau.

When the TRECA崔佧's cloud bed and the HERMÈS爱马仕' scented ripple intertwine, this afternoon tea also becomes a contemplation on the essence of luxury – true luxury never floats on the surface, but hides in the pursuit of every inch of fabric texture, every fragrance, and even the devotion to the daily sleep ritual. In the future, TRECA崔佧 will continue to set sail with "craftsmanship", carrying global life aesthetics explorers to the lighter dream shore.